Aforza Vision

Aforza is a leading provider of Consumer Goods specific cloud and mobile software. Aforza possesses deep industry expertise that enables Consumer Goods organizations to digitally transform while delivering a data model combined with industry-specific processes that supports every channel, offline and online.

Our aim is to transform the lives of every consumer on the planet by helping the world’s best Consumer Goods companies become more agile, efficient, productive, and sustainable. We do this through the introduction of intelligent consumer-grade business applications but also through our company culture. Our values help us pave the way for our customers to excel and grow.

Our Values

Trust

Trust

We operate on 100% transparency and trust. Whether it’s your data or your business-critical systems we give you full visibility and control.

Customer Success

Customer Success

Our business is about making all of our customers successful. We don’t rest until you are up and running with our products and completely satisfied with the solution.

Innovative Growth

Innovative Growth

Grow your company with our modern technologies and scalable cloud platforms. We provide 3 releases full of product innovation to you automatically every year.

Human

Human

Helping companies give back to the community and becoming more sustainable is embedded directly within our products.

Meet the Team Behind Aforza

The Aforza team consists of Salesforce veterans, seasoned Consumer Goods experts and leaders in the field of technology. Together they have founded, managed and grown a number of highly successful technology companies. Our mission is to help every Consumer Goods company to perform the right actions, in the right outlets, at the right time, executed flawlessly.

Our Leadership Team

Dominic Dinardo
CEO & Co-Founder
Dominic Dinardo
CEO & Co-Founder
Renowned veteran of the Salesforce ecosystem with decades of experience successfully leading cloud software organisations.
Nick Eales
Chief Product Officer & Co-Founder
Nick Eales
Chief Product Officer & Co-Founder
Seasoned product expert with a proven track record of designing and building world class digital and mobile applications.
Ed Butterworth
Chief Commercial Officer & Co-Founder
Ed Butterworth
Chief Commercial Officer & Co-Founder
Inspirational commercial leader with over 20 years experience pioneering new technology, innovation, and business value.
Bashir Qaasim
VP, Customer Success
Bashir Qaasim
VP, Customer Success
Trusted delivery expert with years of experience guiding customers to successful outcomes and unlocking business value.
Tim Knight
SVP, Marketing
Tim Knight
SVP, Marketing
Innovative Marketing Executive with a strong track record of delivering highly differentiated go-to-market activities that drive exceptional results.
Martin McDade
Director of Finance
Martin McDade
Director of Finance
Experienced Finance Director with years of commercial experience gained in several senior positions primarily in the manufacturing sector.

Our Board

Brett Queener
Partner, Bonfire Ventures & Board Member
Brett Queener
Partner, Bonfire Ventures & Board Member
Investor & advisor in seed-stage software companies at Bonfire Ventures with a track record that includes Executive tenures at Salesforce & Siebel Systems.
Mark Daher
CEO, Daher Foods; MD, Daher Capital & Board Member
Mark Daher
CEO, Daher Foods; MD, Daher Capital & Board Member
Industry Advisor operating one of the largest direct distribution networks in the Middle East & producer of the hugely popular Master brand in Lebanon.
Neeracha Taychakhoonavudh
EVP Industries, Salesforce & Board Observer
Neeracha Taychakhoonavudh
EVP Industries, Salesforce & Board Observer
Experienced Executive representing Salesforce Ventures focused on driving partner solutions that amplify Salesforce's Industry Cloud success.
Gonzalo Esposto
Former CIO Unilever & Industry Advisor
Gonzalo Esposto
Former CIO Unilever & Industry Advisor
Seasoned Industry Advisor with over 30 years highly relevant CPG experience as the former CIO of Unilever in the Americas.

Our Investors

Aforza is Proud to be Trusted by the Most Innovative Organisations

Join our Expanding Team

We Thrive on Customer Success

Aforza is helping Consumer Goods transform their sales landscape with never seen before capabilities including 'Active' Customer Segmentation, Real-Time Promotion Execution and AI-driven Predictive Ordering. All carefully designed to drive rapid Digital Transformation and Customer Success.

Work Alongside Inspirational People

At Aforza we feel lucky to rub shoulders on a daily basis with some of the finest talent available in our industry. If you are looking for the opportunity to learn from others and challenge yourself, there is no better place to be.

Get the Rewards your Work Deserves

We are a young, well-funded and fast-moving company. We recognise the exceptional talent we are lucky to have in our team and reward them accordingly. However, not all rewards are financial; we also are passionate about giving back with a strong culture and focus on CSR.

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