Navigating the Pitfalls of End of Life (EOL) Software
In the fast-paced Consumer Products industry, software solutions play a pivotal role in driving business performance. However, not all vendors can keep pace with the innovation needed and you can find yourself trapped with end of life (EOL) software.
Love Your Sales Journey: Deliver Tempting Valentine’s Day Promotions With Aforza
In the world of Consumer Products, every season presents unique sales opportunities, and Valentine’s Day is no exception. Let’s walk through how you can plan, check and maximise the value of your promotions this Valentine’s Day.
Getting Your IR Strategy Right
In a fragmented market of IR technologies, Consumer Product companies have to piece together solutions to get the retail insights they need. This approach is expensive, unreliable and doesn’t enable proactive action to address identified issues.
Vertical vs. Horizontal CRM Software in the Consumer Products industry
Consumer Products companies face a unique set of industry challenges, and the choice between vertical and horizontal CRM solutions can significantly impact their ability to protect margins and seize growth opportunities.
Black Friday: The Importance of Flawless Retail Execution
Black Friday has transformed into a global shopping phenomenon, presenting significant opportunities & challenges for retailers. Discover how you can make the most of the period with Aforza Visit, Studio & B2B.
Navigating the Age of the Zero Consumer and the Importance of Retailer Relationships
In this blog, we delve into who “Zero Consumers” are, how retailers handle their expectations and Aforza can help to support the underlying retailer relationships.
What is Product Information Management (PIM)?
Product Information Management (PIM) solution help manage assorted product data and digital assets in a central platform, providing a single source of truth for brands, manufacturers, distributors, and retailers.
Introducing the Aforza Consumer Goods KPI Index
We are very excited to share Aforza’s Consumer Goods KPI Index. There has never been a more important time to track, review and understand every aspect of business performance in real-time, which starts by knowing exactly what to measure.
What Is Margin Protection Management?
The sales landscape has undergone significant changes with evolving customer expectations, shifting buying behaviours and new technology. To keep up, even the more traditional channels, like telesales, will have to modernise to survive.
Aforza Winter ’23 Release Overview
The Aforza Winter ’23 Release is out now and packed full of exciting new innovations that help Consumer Goods companies grow confidently in uncertain times.
Aforza Release 10 Overview
The Aforza Summer ’22 Release is out now and packed full of exciting innovations that help Consumer Goods companies accelerate their time-to-value, from sales planning to execution.
Take Control with True Omnichannel Promotion Execution
In today’s market, many Consumer Goods companies are finding themselves on the back foot; vulnerable to external factors that could make or break them.
What Is Joint Business Planning?
Joint Business Planning (JBP) helps Consumer Goods suppliers and retailers build winning relationships that benefit both parties and improve the commerce experience through clear insights into the other’s needs and recognition of mutual interests.
What is Digital Asset Management?
Digital Asset Management (DAM) is the process of collating, storing, organizing and distributing a company’s digital assets in a centralized location in order to enable a consistent brand and user experience.
What is Trade Promotion Optimization?
With Trade Promotion Optimization (TPO), businesses leverage a wide range of commercial data sources, including the performance of past promotions, to inform and enhance the effectiveness of future strategies.
What is Modern Telesales?
The sales landscape has undergone significant changes with evolving customer expectations, shifting buying behaviours and new technology. To keep up, even the more traditional channels, like telesales, will have to modernise to survive.
What is Van Sales
Van Sales is a type of distribution method whereby a manufacturer will deliver and upsell stock directly to retailers. It’s important to keep this process streamlined with an end-to-end platform.
What is Direct Store Delivery?
Direct Store Delivery (DSD) allows manufacturers to bypass retail distribution centers and bring their products straight to the point of sale in store.
What Is A Distributor Management System (DMS)?
A modern DMS streamlines all distribution workflows and activities, improves supply chain efficiency, eliminates stock outs and overstocking and allows companies to access real time data from distributors.
What is Trade Promotion Management
Trade Promotion Management (TPM) is often used to refer to multiple disciplines that span the planning, management and execution phases of collaborative Promotional activity that Consumer Products companies perform with their retail partners.
What is Modern Retail Execution?
Retail Execution (REX) is the business process designed to ensure that a consumer products company’s overall brand and promotional strategy is executed in store.