Get Your Copy of The Ava Library
At Aforza, we understand your challenges
Click on the business roles below to see how we can help
We partner with you to solve these challenges
Click on the finance & technology roles below to see how we can help
One Connected Solution for All
Aforza has you covered across every route to market
Retail Execution
Aforza supports field teams with the industry’s fastest, offline mobile experience on both phone and tablet devices. Reps execute perfect visits and act on guided recommendations from Ava to improve execution quality and productivity.
Trade Promotion Management
Aforza provides a complete TPM platform with planning calendars, a powerful promotion builder, full P&L visibility, disaggregation, automated accruals and streamlined claims. Teams control spend with confidence and model scenarios instantly with Ava.
Distributor Management
Aforza provides a complete DMS approach for complex indirect and traditional trade routes to market. Distributors, partners and field teams work from one source of truth, improving order accuracy, coverage and performance.
Photo Automation
Aforza Studio is the Photo Automation layer for Consumer Products, turning image capture into business action. Through the Studio Marketplace, customers and partners deploy ready to use capabilities that convert photos into intelligent workflows. Ava then performs scenario interpretation, translating real world conditions into precise commercial actions.
Vertical AI
Ava, Aforza Vertical AI, works across every area of Aforza to increase productivity, guide smarter decisions and trigger the right actions in real time. She is instant on with ready to use capabilities, interprets every scenario with precision and delivers impact without unpredictable costs.
Real Business Impact
Empowering your commercial teams to make a bigger impact on the business
%
increase in average order value
A leading global brewery saw a significant increase in their average basket size with Aforza’s AI-powered up & cross sell recommendations.
%
growth in on-trade sales installs
A leading drinks brand saw a 250% increase in their on-trade sales installs after a single quarter of using Aforza’s dynamic segmentation & targeting.
%
reduction in claims processing
The world’s largest P&G distributor saw their claim processing time come down by 90% with Aforza’s connected proof of performance.
Award Winning Solutions
We deliver award winning solutions that your teams will love to use
Trusted By Global Leaders
Leaders in food & beverages, household goods, personal care, consumer healthcare and distribution
“Ava has transformed the way our field teams work. By cutting data collection time in half and improving accuracy to 96%, our reps can now focus on building stronger customer relationships and maximising opportunities at the shelf.”
Keir Stewart
Head of Performance Analytics, AG Barr
“At Heineken Beverages, we fully digitized our retail execution, trade promotion management and marketing capabilities on a single platform. Just 6-months after implementation, we are seeing game-changing results with a significant increase in sales order basket size.”
Craig Price
Head of Revenue & Margin Growth, Heineken Beverages
“The Studio Marketplace is a strategic move for Aforza and the industry as a whole. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”
David Jacobs
Director of IT Sales, Suntory Global Spirits
“Aforza’s industry and domain expertise sets them apart in the market. The new Business Process Library is a great example of this leadership, empowering their customers to implement best practices better, faster and cheaper around the world.”
Paul Brennan
Global Commercial Excellence Director, Edrington
“BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and we then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.”
Jerry Shedden
Head of On-Trade, BrewDog
“Whyte & Mackay needed to transform our front-office capabilities and create a step change in how data led insights are used to inform our strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.”
Mike Southgate
Sales Director, Whyte & Mackay
Latest Learnings
Check out our latest insights, news & announcements
Three Months In: Why Joining Aforza Was the Right Move
What is it really like to join Aforza? A new sales hire shares his first three months, why Aforza feels different to large enterprise companies and advice for anyone thinking about joining.
Aforza’s Top 10 Videos of 2025: What They Reveal About the Future of Commercial Excellence
Discover the Aforza Top 10 Videos of 2025 and what they reveal about the future of Commercial Excellence. Explore the most watched Aforza and Ava videos covering realtime next best action, claims automation, productivity and Vertical AI impact across Consumer Goods routes to market.
What to expect from Vertical AI in 2026
See how leading Consumer Products organisations are preparing for 2026 with Ava, Aforza’s Vertical AI. Access real world use cases that show how AI embedded into execution and planning delivers faster decisions, stronger execution and better outcomes.
Real Ava Stories: Why Kobe Wins, Bob Hesitates & Norman Loses
Real Ava Stories brings Kobe, Bob and Norman together to show the real impact of realtime next best action versus old missed guesses in Consumer Goods execution.
Ava, Actually: A Holiday Message About Making the Right Choices
Watch “Ava, Actually” a playful holiday tribute to Love Actually that highlights why Consumer Goods teams no longer need legacy vendors. Discover how Ava delivers instant value with Vertical AI ready use cases predictable costs and proven ROI. Aforza wishes all customers prospects and partners a happy holiday season.
Complete Distributor Visibility with Aforza Bridge
Aforza Bridge makes it possible to understand what is happening across every distributor relationship in real time. In this session we cover how Bridge connects to distributor systems, standardises messy data and turns it into actionable commercial insight. Learn how manufacturers are using this visibility to drive availability, improve pricing accuracy and strengthen execution in Traditional Trade.
Don’t Be Like Bob
A Pixar style short film about Bob the CIO who chose a legacy vendor and faced unhappy users rising costs and no results. See how things could have been different with Ava and why modern CIOs need real use cases predictable costs and customer validated decisions. Don’t be like Bob.