Aforza is for All
Helping you drive a profitable route-to-market everywhere
Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.
Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.
Our Vision & Values
Improving the lives of every consumer in the world
Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.
We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.
Growth
Growth
Customer Success
Customer Success
Trust
Trust
Human
Human
Our Story
We’re driven to improve the lives of every consumer in the world
Aforza is incorporated
April 2019
Industry's First Connected REX & TPM
January 2020
Aforza Passes the AppExchange Security Review First Time
January 2020
Aforza Raises $22M in Series A
August 2021
Aforza Customer Distell featured in CGT magazine
September 2021
Industry Analyst Recognition
April 2022
Aforza Studio Launch
May 2023
Aforza Crosses $1B In Total Order Value Captured On The Platform
August 2023
Aforza Launches B2B
November 2023
Aforza Turns 5
April 2024
AFORZA LAUNCHES AVA
May 2024
AFORZA LAUNCHES FIELD 25
July 2025
Aforza Media Kit
Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.
Latest Learnings
Check out our latest insights, news & announcements
Real Ava Stories: Why Kobe Wins, Bob Hesitates & Norman Loses
Real Ava Stories brings Kobe, Bob and Norman together to show the real impact of realtime next best action versus old missed guesses in Consumer Goods execution.
Ava, Actually: A Holiday Message About Making the Right Choices
Watch “Ava, Actually” a playful holiday tribute to Love Actually that highlights why Consumer Goods teams no longer need legacy vendors. Discover how Ava delivers instant value with Vertical AI ready use cases predictable costs and proven ROI. Aforza wishes all customers prospects and partners a happy holiday season.
Complete Distributor Visibility with Aforza Bridge
Aforza Bridge makes it possible to understand what is happening across every distributor relationship in real time. In this session we cover how Bridge connects to distributor systems, standardises messy data and turns it into actionable commercial insight. Learn how manufacturers are using this visibility to drive availability, improve pricing accuracy and strengthen execution in Traditional Trade.
Don’t Be Like Bob
A Pixar style short film about Bob the CIO who chose a legacy vendor and faced unhappy users rising costs and no results. See how things could have been different with Ava and why modern CIOs need real use cases predictable costs and customer validated decisions. Don’t be like Bob.
An Updated Guide to Trade Promotion Management Software for Consumer Goods Companies 2026
A practical guide to Trade Promotion Management software in 2026, explaining how consumer goods companies connect trade planning to execution, improve forecast accuracy and control trade spend with modern TPM platforms.
Kobe’s First Day: A Real Ava Story
My First Day is a short, Pixar-inspired story from Aforza about Kobe, a young sales rep starting his first job. Overwhelmed on day one, Kobe finds calm and confidence with Ava, his AI mentor and coach. Guided by Ava’s real-time insights, Kobe learns faster, performs better and discovers how technology and talent can work side by side to help people succeed.
Ava TPM para Distribuidores y Canales Indirectos en LATAM
Learn how Ava TPM supports indirect routes to market in LATAM by improving distributor funding control, settlement accuracy, and commercial decision making. This webinar shows how Ava Vertical AI guides teams to work faster with better insight across complex indirect channels and helps Consumer Goods companies drive growth with clearer plans and stronger financial discipline.