Too often, inconsistent promotion execution and excessive discounting result in suboptimal trade spend that reduces margins and creates financial strain.
Aforza Promote helps commercial leaders to strike the balance between meeting customers needs and driving profitable promotions for their company. Offers can be tailored to customer segments while proactive recommendations increase basket sizes. Reliable promotion execution across an expanding array of channels also prevents wasted trade investments.
As production costs continue to rise, it has never been more important to offer the most relevant promotions to your customers and price them to perfection, everywhere. It's time to perfectly price, place and promote products consistently on every channel. Leading consumer goods companies have increased their average basket size by 250% with Aforza Promote.
Design using a visual drag-and-drop interface
Tailor promoted products, discounts & tactics
Leverage pre-built promotion templates for speed
Assign promotion eligibility using segmentation rules
Associated relevant digital content for brand detailing
Analyze customer data to identify target segments
Develop personalized offers based on customer preferences
Associate eligible pricing & discounting
View account-specific calendar of available promotions
Continuously monitor and adjust based on performance
Establish clear trade spend objectives
Allocate funds based on agreed promotion plans
Require approval on financial amounts & changes
Collaborate with retailers & distributors to track spend
Regularly evaluate and adjust based on performance
Enable sellers with the latest promotions & brand content
Accurately execute promotions, even when offline
Offer penny-perfect pricing, bundles, & discounts
Ensure a consistent experience across customer channels
Gain promotion insights in real-time & adjust
Standardize efficient promotion claims handling
Implement a robust system for capturing & documenting promotion claims
Conduct thorough verification and validation
Streamline communication channels to resolve claim-related inquiries
Maintain accurate records and analytics for auditing & performance evaluation
The POI research team evaluated leading vendors to help their manufacturer and retail partners understand the technology and related service options that can help them improve promotional outcomes and drive profitable growth.