In the consumer products industry, Share of Shelf Intelligence refers to analyzing how prominently a brand is displayed on store shelves compared to competitors. It involves tracking things like where the product is placed, how much space it gets, and how it stands out.
Through systematically measuring and responding to this intelligence, companies can make sure their products are always present for shoppers and have a better chance of selling, strategically enhancing their product's overall visibility and market share.
Despite continued investment to address store inventory problems, out-of-stocks cost the Consumer Products industry hundreds of billions of dollars every year. In North America alone, the annual loss from out-of-stocks is estimated to be $129.5 billion.
The average out-of-stock rate is 8%, increasing to 10% on promoted products. This loss in sales cost Consumer Products companies more than 5% of total revenue.
Out-of-stocks are mostly attributed to poor replenishment processes, supply chain issues, store theft and lack of systematic measurement. This is where automated share of shelf intelligence really makes an impact.
With Aforza, consumer product companies are able to ensure their field teams can:
Capture & process high volumes of store images
Flawlessly detect products using synthetic data
Understand share of shelf & planogram compliance
Tag images with actionable attributes
Take proactive action to resolve stock & availability issues
Aforza customers are taking action on share of shelf intelligence, empowering them to:
Protect up to 5% of revenues by immediately addressing out-of-stock issues with proactive actions.
Ensure promoted stock is available in store and visible, reclaiming up to 70% of wasted trade investment.
Increase customer NPS and prevent brand switching to a competitor when faced with an out-of-stock situation.
Learn more about how Aforza Studio can support your company to take action on share of shelf intelligence and accelerate margin control across your business. Here is some suggested content to get started: